The clothing labels contain several different explanations: care instructions, origin of the garment, its material composition, and brand. It is so interesting that these tiny label looks so insignificant yet it has a power to influence the wearer, whether it is to dry clean or machine wash the garment by looking at the care label, to buy the clothing base on the information of the prestige of the brand or its origin, and to give the suggestion whether the size is fitting. They also function to define the garment, as if giving it some written identities, but they always placed in spots that is most hidden in a garment. Its has been like a norm to keep the labels hidden that if people go outside wearing their clothes inside out and these labels are showing, other people may laugh at it, like it is embarrassing to do so.
The irony and paradox contains in these labels brought me to expose the most hidden part of these small and concealed elements of clothing: the reverse side of the clothing label. How many people ever get so much interest in these labels that they took the label out and look at the reverse side? Yes, these inner details of clothing labels are so unfamiliar that without looking at what it is from the right side, most people would not recognize what they actually are. Here I am taking something so familiar yet viewing it from the unfamiliar side, at the same time showing these unfamiliar details, exposing and enlarging them, bringing them to be familiar in the viewer’s eyes. This action represents the act of deconstruction; the display on the negative (reverse) side suggests the viewer to look at things not just as they are but in a deeper critical manner. Enlarging the wrong side of clothing labels in such extreme, twelve times their actual size to be exact, is an aggressive action taken to deconstruct something that is not only so vulnerable, but also expose and blow its size, demanding the viewer’s attention, no matter how ignoranct people can be, to look at these usually unnoticed details.
This artwork aims to surprise the viewers by exposing unfamiliar details in comparison to its familiar form, thus trigger their mind to re-think and re-question the deeper hidden truth of what they think they already know. This artwork was also inspired by a Bible verse:
“But seek ye first the kingdom of God, and his righteousness; and all these things shall be added unto you.”
– Matthew 6:33