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Ignorance (An Installation View)


The rise of the information age - that goes in line with the massive technological advancement - enables a more flexible way for any form of cultures to be transmitted from one place, to the other. The process itself, that we often call globalization, plays a significant role in the expansion of western cultures across Indonesian archipelago; and one of the example of such culture is the culture of consumerism. Consumerism started to steal the spotlight in the early 20th century, fueled by an ideology called neoliberalism, which dictates that all market should be a free market, governed by private sectors, instead of the public one. My understanding of consumerism had led me to think that this very term manifests itself in the moment of Eid al-Fitr celebration in Indonesia.

The everyday practices of our society are mostly controlled by a set of values supporting specific activities, such as: wasting money, harboring greeds, and pursuing something meaningless. The result is an act of consumption that was driven by the urge to satisfy our unquenchable thirst. The ambition, the pride, and the prestige, are the fuel that burn the engine of society to keep consuming things, especially in the moment of religious festival - in the moment of Eid al-Fitr. We often ended up buying more than we need in the moment of celebration, more clothes, more shoes, more veils. But does the essence of Ramadhan is present in that act of compulsive buying? Or has it essence been reduced to a mere “not-eating and not-drinking, but free to do anything else” ritual?

Through this piece, i tried to depict my idea of consumerism, that is represented in the form of audiovisual display. This piece highlight one of the many impacts of consumerism: ignorance; by recreating the atmosphere of Eid al-Fitr, with hymns playing in the background and newspaper wastes laying on the ground. The atmosphere depicted in this piece reflect the ignorance of those celebrating the holiday - those with no concern of their surrounding, both socially and environmentally. I believe that the root of this ignorance lies in the greediness of human being, which led them to abandon their caring nature, embracing their individuality.
  • Category : VIDEO
  • Year : 2016
  • Duration : 00:01:23
  • Posting : 2017. 07. 03

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