The omnipresent answer is simulation–from the biggest big bang simulating machine at CERN, to the Facebook emotion studies.* We love models–these synthetic worlds, which apparently give us all the answers, even before things happen. But what about art?
By questioning computer simulation, the work explores the idea of a synthetic artwork as a whole – what are the implications of simulation as a medium and as a tool for the artist? Is the common practice in science and technology applicable for art? And do we even need a physical artwork in the age of ubiquitous mediated images–poor in quality but with hundreds of likes?
*”Researchers have roundly condemned Facebook’s experiment in which it manipulated nearly 700,000 users’ news feeds to see whether it would affect their emotions, saying it breaches ethical guidelines for “informed consent”.”–Charles Arthur–Facebook emotion study breached ethical guidelines, researchers say. theguardian.com, 30/06/2014.